Finnish health technology company Koite Health Oy will present its Lumoral innovation at the Spanish National Congress of Oral Hygienists (Congreso Nacional de Higienistas Bucodentales y 1º Encuentro Europeo), which will take place for the 34th time this year, from 27.10.-29.10.2023.

Following this event, Lumoral will also be featured at the 1st Galician Multidisciplinary Congress for higher-level healthcare technicians (1st Congresso Gallego Multidisciplinar) on 4 November 2023, in the Spanish city of Santiago de Compostela.

At the Spanish National Congress of Oral Hygienists, oral healthcare professionals will learn about the latest dental innovations, including latest techniques that improve dental and gum health. Koite Health's Commercial Director Tero Pasanen will be present to tell participants about the benefits of Lumoral in oral health maintenance and in the prevention and treatment of oral diseases.

- Professionalism is always a safe and profitable investment. That is why, through our association, we want to share the knowledge and accumulated scientific expertise of the best national and international professionals with all oral hygienists in Spain, said Eva López de Castro, President of the 34th National Congress of Oral Hygienists and First European Meeting.

The 1st Galician Multidisciplinary Congress for higher-level healthcare technicians is a multidisciplinary event aimed at healthcare professionals, including dental hygienists and prosthetists, as well as higher-level health technicians. At the event, Lumoral partner Gianfranco Panzironi will explain to the visitors how the antibacterial Lumoral method works, the science behind the product, and how Lumoral is designed to enhance oral home care for the prevention and treatment of gum diseases and dental caries.

Growth potential in Spain

Spain is an attractive market for Koite Health due to its robust private dental sector.

Based on the feedback received, Spanish oral health experts, particularly oral hygienists, display great interest in Lumoral for preventing oral diseases. Tero Pasanen said.

-To reinforce this image, we are currently taking part in oral health professionals' events and will gradually expand to include medical events in the country.

According to Pasanen, the main objective of the upcoming event for dental hygienists is to find Spanish oral health contacts with whom Koite Health can start a broader collaboration. These contacts can support the subsequent broader launch and marketing of Lumoral in Spain.

In Spain, more than half of the adult population have gingivitis and almost 40% have periodontal disease in their mouths, so there is a significant need for preventive oral health care in the country. The control of oral biofilm, or dental plaque, is crucial to prevent oral diseases such as gingivitis, periodontitis and tooth decay. However, studies have shown that even a high-quality electric toothbrush only removes around 65% of harmful bacteria in the mouth.

The antibacterial Lumoral treatment enhances the effects of the toothbrush, and studies show that it also significantly improves the results of professional oral care in a preventative way. Lumoral slows down plaque formation, significantly reducing the burden of harmful bacteria in the mouth (3).

References:

1. Almerich-Silla JM, Almiñana-Pastor PJ, Boronat-Catalá M, Bellot-Arcís C, Montiel-Company JM. Socioeconomic factors and severity of periodontal disease in adults (35-44 years). A cross sectional study. J Clin Exp Dent. 2017 Aug 1;9(8):e988-e994. doi: 10.4317/jced.54033. PMID: 28936289; PMCID: PMC5601116.
2. Pakarinen, Saila, et al. "Home-Applied Dual-Light Photodynamic Therapy in the Treatment of Stable Chronic Periodontitis (HOPE-CP)—Three-Month Interim Results." Dentistry Journal 10.11 (2022): 206
3. Neha Aggarwal, Sunil Gupta, Rashu Grover, Gunmeen Sadana, and Karan Bansal; Plaque Removal Efficacy of Different Toothbrushes: A Comparative Study, Int J Clin Pediatr Dent. 2019 Sep-Oct; 12(5): 385–390.  doi: 10.5005/jp-journals-10005-1669

Koite Health, an innovator in the oral health tech space, is thrilled to announce its collaboration with 8 Media Ventures, a leading Nordic media-for-equity company. This partnership will harness television, radio, print, and digital advertising to fuel Koite Health's expansion, reinforcing its brand and broadening its reach across Finland and Sweden.

Since its innovative product launch in 2020, Koite Health has revolutionized oral healthcare with Lumoral®, the world’s first antibacterial photodynamic treatment designed for home use.  Lumoral's pioneering LED technology, paired with its light-activated, antibacterial Lumorinse mouthwash, safely and effectively curtails bacterial growth on teeth and gums. To date, over 15,000 Lumorals have been sold, with 50,000 treatments administered monthly.

Sakari Nikinmaa, CEO of Koite Health, remarked, "Lumoral, launched in 2020, addresses the urgent global need for treatments against bacteria-based dental diseases. This year, we've marked our presence in countries like Germany, Italy, Denmark, and the UK, with upcoming launches planned in France, Poland, Portugal, and the USA. Our collaboration with 8 Media Ventures aims to further our growth in the Nordics and fuel our current success even more rapidly”.

Echoing this sentiment, Sami Vikback, CEO of 8 Media Ventures, stated, "We're excited to collaborate with Koite Health, a true disruptor in the oral health tech sector. Lumoral®’s impact and potential in redefining oral health is evident, and we're eager to champion their growth together with the team of Koite Health."

Koite Health's partnership with 8 Media Ventures will bolster both its footprint in the Swedish market and amplify brand visibility in Finland and Sweden

In Sweden, Koite Health will leverage the extensive networks of Bonnier News. Paul Brandenfeldt, Sales Director at Bonnier News, commented, "Our alliance with Koite Health is strategic. The resonance between our readers and Koite's target audience is significant, and we're eager to witness the results."

Finnish health technology company Koite Health Oy has signed a distribution agreement with Romanian-Swedish company Swed Green Group S.R.L. The company also owns Swed Clinic S.R.L., which operates dental clinics. The cooperation agreement will make Lumoral oral self-care technology available on the Romanian market through Swed Clinic dental clinics and family doctors.

- Our dentists support Lumoral treatment in all age groups and for all indications of Lumoral, said Dr. Elena Afilipoaie, Medical and Administrative Director of Swed Clinic S.R.L.

Afilipoaie, who has worked as a specialized dentist in Sweden for many years, emphasises the importance of proactive dental care also in maintaining a patient's overall health. She has two decades of experience in the medical field and a specialised training in oral and maxillofacial surgery from 2012.

Elena Aflilipoaie points out that it is a well-established and accepted fact that diseases of the oral cavity are responsible for the onset and exacerbation of many chronic diseases.

- This is in fact a major public health problem, says Afilipoaie.

- My professional background as a doctor as well as a dentist makes me always treat patients from a multifaceted perspective of health. This is where my idea to include family doctors in Lumoral's marketing strategy in our country started.

Involving dentists and family doctors in Lumoral-collaboration

Afilipoaie explains that her company's plan is to offer both dentists and family doctors the opportunity to offer Lumoral to their patients to improve oral hygiene, prevent the development of antibiotic resistance and improve the general health of the population.

- Romanians are curious and open to trying new ideas. I am fully convinced that people and professionals will appreciate the unique antibacterial Lumoral method. Now that Lumoral is freely available, we can launch a real national campaign for oral disease prevention.

The official launch of Lumoral will take place at the Romanian Dental Days.  The Denta event that will be held in Bucharest will take place from 12-14 October 2023. Among the participating countries are: Bulgaria, China, Germany, Italy, Romania, Slovakia, and Switzerland. It aims to attract over 5,000 visitors from different countries.

- Denta is Romania's leading annual professional exhibition dedicated to the global dental sector. This makes it the perfect platform for launching new products. Thus, it will also serve as the official launch of Lumoral on the Romanian market, says Afilipoaie.

Tero Pasanen, Commercial Director of Koite Health Oy, will also be present at the event.

- We see a very high potential for Lumoral in Romania. The dental sector is highly privatised - so there is a natural demand for a product like Lumoral. Our partner Swed Green Group has its own clinic and distribution network, which facilitates the roll-out of Lumoral, says Pasanen.

- Participating in the Denta event is the first official Lumoral launch in Romania - so nobody knows anything about us yet. I will primarily attend the event myself to train the locals on how to sell Lumoral. The distributor's department is entirely Lumoral, so it is a big effort on their part, Pasanen concludes.

 Dr. Elena Afilipoaie, Medical and Administrative Director of Swed Clinic S.R.L.